File Size: 12574 KB
Print Length: 208 pages
Publisher: Marshall Cavendish International Asia Pte Ltd (April 15, 2010)
Publication Date: March 1, 2012
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00BARLF3I
Text-to-Speech: ::::
X-Ray:
Word Wise: Enabled
Lending: Not Enabled
Screen Reader: ::::
Format: PDF Text djvu book
Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across.Also featured are observations from 10 agency practitioners in Asia and beyond, such as Sir John Hegarty, founder of Bartle B...
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